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Privacy Policy

Effective Date: January 1, 2025  |  Last Updated: January 1, 2025

Brentova Advisory ("Company," "we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy ("Policy") describes how we collect, use, disclose, store, and protect information obtained from visitors to our website, clients who purchase our services, and individuals who otherwise interact with Brentova Advisory. Our principal place of business is located at 116 S Maple St, Winchester, KY 40391, United States.

By accessing our website, engaging with our services, submitting information through our contact forms, or otherwise interacting with Brentova Advisory, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with any aspect of this Policy, please do not use our website or engage with our services.

1. Information We Collect

We collect information from and about you through various means, depending on how you interact with our website and services. The types of information we collect can be broadly categorized as follows:

1.1 Information You Provide Directly

When you engage with Brentova Advisory, you may provide us with personal information voluntarily. This includes information submitted when you fill out our contact form, purchase a service package, schedule a consultation, sign up for our communications, or otherwise interact with us directly. The categories of personal information we may collect include:

Identifying Information: Your full legal name, business name or entity name, job title, and professional role within your organization. This information is essential for us to understand who we are working with and to address you properly throughout the engagement.

Contact Information: Your email address, phone number, mailing address, and any other contact details you provide. We use this information to communicate with you about your engagement, respond to inquiries, send deliverables, and provide important service-related notifications.

Business Information: Details about your startup or company, including but not limited to your industry, business model, target market, revenue figures, funding history, team size, product or service descriptions, competitive landscape, growth metrics, and any other business data you share with us during the course of our engagement. This information is fundamental to our ability to provide relevant and customized advisory services.

Financial Information: Payment card details, billing address, bank account information, and transaction records associated with your purchase of our services. We use this information to process payments and manage our billing relationship with you. Please note that payment card information is processed and stored by our third-party payment processors and is not stored on our own servers.

Communications: The content of emails, messages, chat transcripts, meeting notes, and other communications you send to or exchange with us. We retain these communications to maintain a record of our interactions, ensure continuity of service, and resolve any disputes that may arise.

Professional Background: Your educational background, work history, professional certifications, industry expertise, and other professional qualifications that you share with us. This information helps us tailor our advisory approach to your specific experience level and knowledge base.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information through cookies, web beacons, pixel tags, and similar tracking technologies. This information includes:

Device Information: Your device type, operating system, browser type and version, screen resolution, device identifiers, and hardware configuration. This information helps us optimize our website for different devices and troubleshoot technical issues.

Log Data: Your Internet Protocol (IP) address, the dates and times of your visits, the pages and content you view, the links you click, the referring website or source that directed you to our website, and the actions you take on our site. This data helps us understand how visitors use our website and identify opportunities for improvement.

Location Information: We may derive your approximate geographic location based on your IP address. This information helps us understand the geographic distribution of our website visitors and customize content where appropriate.

Usage Patterns: Information about how you navigate our website, including the sequence of pages visited, time spent on each page, scroll depth, form interactions, and feature usage. This behavioral data helps us improve our website's usability and effectiveness.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including business partners, marketing platforms, social media platforms, payment processors, analytics providers, and publicly available sources. This information may include your name, contact information, company details, professional profile data, and engagement metrics. We use this information to supplement our records, improve our understanding of our audience, and enhance the quality of our services.

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide, manage, and improve our advisory services, including scheduling sessions, preparing deliverables, conducting research, and customizing our recommendations to your specific needs and circumstances. This is the primary and most important use of your information.

Communication: To respond to your inquiries, provide customer support, send service-related notifications, deliver engagement updates, share deliverables, and facilitate ongoing communication throughout our working relationship. We may also contact you to request feedback, provide important updates about our services, or inform you of changes to our policies.

Payment Processing: To process your payments, manage billing, send invoices, issue receipts, handle refund requests, and maintain accurate financial records. We share your payment information with our third-party payment processors solely for the purpose of completing transactions.

Business Operations: To operate, maintain, and improve our website and services, analyze usage trends and patterns, conduct internal research and analytics, develop new features and services, ensure the security and integrity of our systems, and comply with legal and regulatory requirements.

Marketing and Communications: With your consent, to send you newsletters, promotional materials, industry insights, event invitations, and other marketing communications that we believe may be of interest to you. You can opt out of marketing communications at any time by following the unsubscribe instructions included in each communication or by contacting us directly.

Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests; to enforce our Terms of Service and other agreements; to protect our rights, privacy, safety, or property; and to detect, prevent, or address fraud, security, or technical issues.

Service Improvement: To analyze aggregated and anonymized data to understand trends, measure the effectiveness of our services, identify areas for improvement, develop new tools and methodologies, and enhance the overall quality of the advisory experience we provide to all clients.

3. How We Share Your Information

Brentova Advisory does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Service Providers: We share information with third-party service providers who perform services on our behalf, including payment processing, email delivery, website hosting, cloud storage, analytics, customer support tools, and other operational services. These service providers are contractually obligated to protect your information and are restricted from using it for any purpose other than providing services to Brentova Advisory.

Professional Advisors: We may share information with our legal counsel, accountants, auditors, insurance providers, and other professional advisors as necessary for the operation of our business and compliance with legal obligations.

Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or similar corporate transaction, your information may be transferred as part of the transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

Legal Requirements: We may disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users of our services or the public, or protect against legal liability.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so. For example, if you request that we share your pitch deck or business information with a specific investor, advisor, or partner, we will do so with your express authorization.

4. Data Security

We take the security of your personal information seriously and implement a variety of administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

Encryption: We use industry-standard encryption protocols (SSL/TLS) to protect data transmitted between your browser and our servers. Sensitive data at rest is encrypted using AES-256 encryption or equivalent standards.

Access Controls: Access to personal information is restricted to authorized personnel who need the information to perform their job duties. All personnel with access to personal information are required to maintain the confidentiality of such information and are subject to confidentiality agreements.

Infrastructure Security: Our systems are hosted on secure, enterprise-grade infrastructure with firewalls, intrusion detection systems, regular security patching, and continuous monitoring for potential vulnerabilities and threats.

Regular Assessments: We conduct periodic reviews and assessments of our security practices to identify and address potential vulnerabilities. We also maintain incident response procedures to address any security breaches promptly and effectively.

While we employ robust security measures, no method of transmission over the Internet or method of electronic storage is one hundred percent (100%) secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. You acknowledge this inherent limitation and agree that you transmit information to us at your own risk.

5. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes described in this Policy, comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and as otherwise permitted or required by applicable law. The specific retention period depends on the nature of the information and the purpose for which it was collected.

Client engagement records, including service agreements, deliverables, and related correspondence, are typically retained for a period of seven (7) years following the completion of the engagement to comply with tax, accounting, and legal retention requirements.

Financial and transaction records are retained for a period of seven (7) years in accordance with applicable tax laws and accounting standards.

Marketing communications preferences and consent records are retained for as long as your email address remains on our mailing list, plus an additional two (2) years following your unsubscription to maintain a record of your opt-out preference.

Website usage data and analytics information is typically retained in identifiable form for up to twenty-four (24) months, after which it is aggregated and anonymized for long-term trend analysis.

When personal information is no longer needed for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data retention schedules and applicable legal requirements.

6. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information. These rights may include:

Right to Access: You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format within thirty (30) days of receiving your verified request.

Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. We will make the requested corrections within a reasonable timeframe and notify you when the corrections have been completed.

Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions. We may retain certain information as required by law, for legitimate business purposes, or to complete transactions that were initiated before your request.

Right to Data Portability: Where technically feasible, you have the right to request that we transfer your personal information to another service provider in a structured, commonly used, and machine-readable format.

Right to Opt Out: You have the right to opt out of receiving marketing communications from us at any time. You can exercise this right by clicking the unsubscribe link in any marketing email, or by contacting us directly using the information provided at the end of this Policy.

Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including processing for direct marketing purposes or processing based on our legitimate interests.

To exercise any of these rights, please submit a written request to help@brentovaadvisory.com. We may need to verify your identity before processing your request to protect the security of your personal information. We will respond to all verified requests within thirty (30) days, or within the timeframe required by applicable law.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, personalize content, and support our marketing efforts. Cookies are small text files that are stored on your device when you visit a website. We use the following types of cookies:

Essential Cookies: These cookies are necessary for the basic functionality of our website, including page navigation, security features, and access to secure areas. Without these cookies, our website cannot function properly. These cookies do not collect personal information and cannot be disabled.

Analytics Cookies: We use analytics cookies (including Google Analytics and similar tools) to collect information about how visitors use our website. This information helps us understand traffic patterns, identify popular content, measure the effectiveness of our marketing campaigns, and improve our website's performance and usability. Analytics cookies collect information in an aggregated and anonymized form.

Functional Cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and customization choices. These cookies may be set by us or by third-party providers whose services we have integrated into our website.

Marketing Cookies: With your consent, we may use marketing cookies to deliver targeted advertisements, measure the effectiveness of advertising campaigns, and track your interactions with promotional content across different websites and platforms.

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, although doing so may affect the functionality of certain features on our website. For more information about cookies and how to manage them, please visit www.allaboutcookies.org.

8. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated or controlled by Brentova Advisory. This Privacy Policy does not apply to any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit, as we are not responsible for the privacy practices, content, or security of those websites.

We may integrate third-party services into our website or use third-party platforms to facilitate certain aspects of our business operations. These integrations may involve the sharing of information with third-party providers as described in Section 3 of this Policy.

9. International Data Transfers

Brentova Advisory is based in the United States, and your information will primarily be stored and processed in the United States. If you are accessing our website or services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate. The data protection laws of these countries may differ from those of your country of residence.

By using our website or engaging with our services, you consent to the transfer of your information to the United States and other jurisdictions as described in this Policy. We will take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy, regardless of where it is processed or stored.

10. Children's Privacy

Our website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under eighteen. If we become aware that we have inadvertently collected personal information from a child under eighteen, we will take prompt steps to delete such information from our records. If you believe that we have collected personal information from a child under eighteen, please contact us immediately using the information provided below.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights include the right to know what personal information we collect, use, disclose, and sell; the right to request deletion of your personal information; the right to opt out of the sale or sharing of your personal information; and the right to non-discrimination for exercising your privacy rights.

Brentova Advisory does not sell personal information as defined under the CCPA/CPRA. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA/CPRA.

To exercise your California privacy rights, please submit a request to help@brentovaadvisory.com. We will verify your identity and respond to your request within forty-five (45) days, as required by California law. You may also designate an authorized agent to submit a request on your behalf.

12. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time at our sole discretion. Any changes will be posted on this page with an updated effective date. If we make material changes to this Policy, we will provide additional notice through our website or via email to the extent required by applicable law.

Your continued use of our website or services following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us using the information provided below. We are committed to addressing your privacy inquiries promptly and transparently, and we will respond to all verified requests within the timeframes required by applicable law.

Email help@brentovaadvisory.com
Address 116 S Maple St, Winchester, KY 40391
Phone +1 (270) 936-1540
Brentova Advisory

Brentova Advisory supports founders with strategic guidance across startup positioning, growth planning, and investor readiness. We help early-stage companies move into their next phase with clearer structure and sharper direction.

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