Privacy Policy

TD Helpmate LLP ("Company," "we," "our," or "us") is committed to protecting the privacy and security of your personal data. This Privacy Policy ("Policy") describes how we collect, use, disclose, store, and protect information obtained from visitors to our website, clients who purchase our services, and individuals who otherwise interact with TD Helpmate LLP. We are a limited liability partnership registered in England and Wales under company number OC454396, with our registered office at 71‑75 Shelton Street, London, WC2H 9JQ, United Kingdom.

TD Helpmate LLP is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we are responsible for deciding how we hold and use personal data about you.

By accessing our website, engaging with our services, submitting information through our contact forms, or otherwise interacting with TD Helpmate LLP, you acknowledge this Privacy Policy. If you do not agree with any aspect of this Policy, please do not use our website or engage with our services.

1. Information We Collect

We collect information from and about you through various means, depending on how you interact with our website and services. The types of information we collect can be broadly categorised as follows:

1.1 Information You Provide Directly

When you engage with TD Helpmate LLP, you may provide us with personal data voluntarily. This includes information submitted when you fill out our contact form, purchase a service package, schedule a consultation, sign up for our communications, or otherwise interact with us directly. The categories of personal data we may collect include:

Identifying Information: Your full legal name, business name or entity name, job title, and professional role within your organisation. This information is essential for us to understand who we are working with and to address you properly throughout the engagement.

Contact Information: Your email address, phone number, mailing address, and any other contact details you provide. We use this information to communicate with you about your engagement, respond to enquiries, send deliverables, and provide important service-related notifications.

Business Information: Details about your business or company, including but not limited to your industry, business model, target market, revenue figures, advertising performance data, team size, product or service descriptions, competitive landscape, growth metrics, and any other business data you share with us during the course of our engagement. This information is fundamental to our ability to provide relevant and customised digital advertising management and e‑commerce consultancy services.

Financial Information: Payment card details, billing address, bank account information, and transaction records associated with your purchase of our services. We use this information to process payments and manage our billing relationship with you. Please note that payment card information is processed and stored by our third-party payment processors and is not stored on our own servers.

Communications: The content of emails, messages, chat transcripts, meeting notes, and other communications you send to or exchange with us. We retain these communications to maintain a record of our interactions, ensure continuity of service, and resolve any disputes that may arise.

Professional Background: Your educational background, work history, professional certifications, industry expertise, and other professional qualifications that you share with us. This information helps us tailor our advisory approach to your specific experience level and knowledge base.

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical and usage information through cookies, web beacons, pixel tags, and similar tracking technologies. This information includes:

Device Information: Your device type, operating system, browser type and version, screen resolution, device identifiers, and hardware configuration. This information helps us optimise our website for different devices and troubleshoot technical issues.

Log Data: Your Internet Protocol (IP) address, the dates and times of your visits, the pages and content you view, the links you click, the referring website or source that directed you to our website, and the actions you take on our site. This data helps us understand how visitors use our website and identify opportunities for improvement.

Location Information: We may derive your approximate geographic location based on your IP address. This information helps us understand the geographic distribution of our website visitors and customise content where appropriate.

Usage Patterns: Information about how you navigate our website, including the sequence of pages visited, time spent on each page, scroll depth, form interactions, and feature usage. This behavioural data helps us improve our website's usability and effectiveness.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including business partners, marketing platforms, social media platforms, payment processors, analytics providers, and publicly available sources. This information may include your name, contact information, company details, professional profile data, and engagement metrics. We use this information to supplement our records, improve our understanding of our audience, and enhance the quality of our services.

2. Lawful Basis for Processing

Under the UK GDPR, we must have a valid lawful basis for processing your personal data. We rely on the following lawful bases depending on the specific processing activity:

Contractual Necessity: We process your personal data where it is necessary for the performance of a contract we have with you, or to take steps at your request before entering into a contract. This includes providing our digital advertising management and e‑commerce consultancy services, processing payments, and communicating with you about your engagement.

Legitimate Interests: We process your personal data where it is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and freedoms. Our legitimate interests include operating and improving our business, maintaining the security of our website and systems, conducting analytics, and marketing our services to existing clients.

Consent: Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. This applies in particular to marketing communications and the use of non-essential cookies. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Legal Obligation: We process your personal data where it is necessary to comply with a legal or regulatory obligation to which we are subject, such as tax, accounting, or anti-money laundering requirements.

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide, manage, and improve our digital advertising management and e‑commerce consultancy services, including scheduling sessions, preparing deliverables, conducting research, and customising our recommendations to your specific needs and circumstances. This is the primary and most important use of your information.

Communication: To respond to your enquiries, provide customer support, send service-related notifications, deliver engagement updates, share deliverables, and facilitate ongoing communication throughout our working relationship. We may also contact you to request feedback, provide important updates about our services, or inform you of changes to our policies.

Payment Processing: To process your payments, manage billing, send invoices, issue receipts, handle refund requests, and maintain accurate financial records. We share your payment information with our third-party payment processors solely for the purpose of completing transactions.

Business Operations: To operate, maintain, and improve our website and services, analyse usage trends and patterns, conduct internal research and analytics, develop new features and services, ensure the security and integrity of our systems, and comply with legal and regulatory requirements.

Marketing and Communications: With your consent, to send you newsletters, promotional materials, industry insights, event invitations, and other marketing communications that we believe may be of interest to you. You can opt out of marketing communications at any time by following the unsubscribe instructions included in each communication or by contacting us directly.

Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests; to enforce our Terms of Service and other agreements; to protect our rights, privacy, safety, or property; and to detect, prevent, or address fraud, security, or technical issues.

Service Improvement: To analyse aggregated and anonymised data to understand trends, measure the effectiveness of our services, identify areas for improvement, develop new tools and methodologies, and enhance the overall quality of the consultancy experience we provide to all clients.

4. How We Share Your Information

TD Helpmate LLP does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

Service Providers: We share information with third-party service providers who perform services on our behalf, including payment processing, email delivery, website hosting, cloud storage, analytics, customer support tools, and other operational services. These service providers are contractually obligated to protect your information and are restricted from using it for any purpose other than providing services to TD Helpmate LLP. Where these providers process personal data on our behalf, they act as data processors under a data processing agreement in compliance with the UK GDPR.

Professional Advisors: We may share information with our legal counsel, accountants, auditors, insurance providers, and other professional advisors as necessary for the operation of our business and compliance with legal obligations.

Business Transfers: In the event of a merger, acquisition, reorganisation, sale of assets, or similar corporate transaction, your information may be transferred as part of the transaction. We will provide notice before your personal data is transferred and becomes subject to a different privacy policy.

Legal Requirements: We may disclose your information if required to do so by law, or if we believe in good faith that such disclosure is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users of our services or the public, or protect against legal liability.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

5. International Data Transfers

TD Helpmate LLP is registered in the United Kingdom, and your information will primarily be stored and processed in the United Kingdom. However, some of our service providers may be located outside the UK. Where we transfer personal data outside the UK, we ensure that appropriate safeguards are in place in accordance with the UK GDPR, including:

Transfers to countries that have been deemed to provide an adequate level of data protection by the UK Secretary of State.

Use of the International Data Transfer Agreement (IDTA) or the International Data Transfer Addendum to the EU Standard Contractual Clauses, as approved by the Information Commissioner's Office (ICO).

Other lawful transfer mechanisms recognised under the UK GDPR.

By engaging with our services, you acknowledge that your data may be processed in jurisdictions outside the UK where our service providers operate, subject to the safeguards described above.

6. Data Security

We take the security of your personal data seriously and implement a variety of administrative, technical, and physical safeguards designed to protect your information from unauthorised access, disclosure, alteration, or destruction. Our security measures include:

Encryption: We use industry-standard encryption protocols (SSL/TLS) to protect data transmitted between your browser and our servers. Sensitive data at rest is encrypted using AES-256 encryption or equivalent standards.

Access Controls: Access to personal data is restricted to authorised personnel who need the information to perform their duties. All personnel with access to personal data are required to maintain the confidentiality of such information and are subject to confidentiality agreements.

Infrastructure Security: Our systems are hosted on secure, enterprise-grade infrastructure with firewalls, intrusion detection systems, regular security patching, and continuous monitoring for potential vulnerabilities and threats.

Regular Assessments: We conduct periodic reviews and assessments of our security practices to identify and address potential vulnerabilities. We also maintain incident response procedures to address any personal data breaches promptly and effectively, including notification to the ICO and affected individuals where required by the UK GDPR.

While we employ robust security measures, no method of transmission over the Internet or method of electronic storage is one hundred percent (100%) secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes described in this Policy, comply with our legal and regulatory obligations, resolve disputes, enforce our agreements, and as otherwise permitted or required by applicable law. The specific retention period depends on the nature of the information and the purpose for which it was collected.

Client engagement records, including service agreements, deliverables, and related correspondence, are typically retained for a period of seven (7) years following the completion of the engagement to comply with tax, accounting, and legal retention requirements under UK law.

Financial and transaction records are retained for a period of seven (7) years in accordance with applicable UK tax laws and accounting standards (including HMRC requirements).

Marketing communications preferences and consent records are retained for as long as your email address remains on our mailing list, plus an additional two (2) years following your unsubscription to maintain a record of your opt-out preference and demonstrate consent compliance.

Website usage data and analytics information is typically retained in identifiable form for up to twenty-four (24) months, after which it is aggregated and anonymised for long-term trend analysis.

When personal data is no longer needed for the purposes for which it was collected, we will securely delete or anonymise it in accordance with our data retention schedules and applicable legal requirements.

8. Your Rights Under the UK GDPR

Under the UK GDPR and the Data Protection Act 2018, you have the following rights regarding your personal data:

Right of Access (Subject Access Request): You have the right to request a copy of the personal data we hold about you. We will provide this information in a commonly used electronic format within one (1) calendar month of receiving your verified request.

Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you. We will make the requested corrections within a reasonable timeframe and notify you when the corrections have been completed.

Right to Erasure ("Right to Be Forgotten"): You have the right to request that we delete your personal data in certain circumstances, such as when the data is no longer necessary for the purpose it was collected, you withdraw consent, or the data has been unlawfully processed. We may retain certain information as required by law or for legitimate business purposes.

Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to our processing.

Right to Data Portability: Where technically feasible and where processing is based on consent or contractual necessity and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller.

Right to Object: You have the right to object to the processing of your personal data where we are relying on legitimate interests as the lawful basis, including processing for direct marketing purposes. Where you object, we will cease processing unless we can demonstrate compelling legitimate grounds that override your rights.

Rights Related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. TD Helpmate LLP does not currently engage in solely automated decision-making.

Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please submit a written request to td.helpmate.llp@gmail.com. We may need to verify your identity before processing your request to protect the security of your personal data. We will respond to all verified requests within one (1) calendar month, with the possibility of extension by a further two (2) months for complex or numerous requests, in which case we will inform you within the first month.

If you are not satisfied with how we handle your request or believe that our processing of your personal data is unlawful, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. You can contact the ICO at ico.org.uk or by telephone on 0303 123 1113.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, personalise content, and support our marketing efforts. Cookies are small text files that are stored on your device when you visit a website. We use the following types of cookies:

Strictly Necessary Cookies: These cookies are necessary for the basic functionality of our website, including page navigation, security features, and access to secure areas. Without these cookies, our website cannot function properly. These cookies do not collect personal data and cannot be disabled. They do not require your consent under UK law.

Analytics Cookies: We use analytics cookies (including Google Analytics and similar tools) to collect information about how visitors use our website. This information helps us understand traffic patterns, identify popular content, measure the effectiveness of our marketing campaigns, and improve our website's performance and usability. These cookies are only placed with your consent.

Functional Cookies: These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and customisation choices. These cookies may be set by us or by third-party providers whose services we have integrated into our website. These cookies are only placed with your consent.

Marketing Cookies: With your consent, we may use marketing cookies to deliver targeted advertisements, measure the effectiveness of advertising campaigns, and track your interactions with promotional content across different websites and platforms.

You can manage your cookie preferences through your browser settings or through our cookie consent mechanism when you first visit our website. Most browsers allow you to block or delete cookies, although doing so may affect the functionality of certain features on our website. For more information about cookies and how to manage them, please visit www.allaboutcookies.org.

10. Third-Party Links and Services

Our website may contain links to third-party websites, services, or applications that are not operated or controlled by TD Helpmate LLP. This Privacy Policy does not apply to any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit, as we are not responsible for the privacy practices, content, or security of those websites.

We may integrate third-party services into our website or use third-party platforms to facilitate certain aspects of our business operations. These integrations may involve the sharing of information with third-party providers as described in Section 4 of this Policy.

11. Children's Privacy

Our website and services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal data from children under eighteen. If we become aware that we have inadvertently collected personal data from a child under eighteen, we will take prompt steps to delete such data from our records. If you believe that we have collected personal data from a child under eighteen, please contact us immediately using the information provided below.

12. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time at our sole discretion. Any changes will be posted on this page with an updated effective date. If we make material changes to this Policy, we will provide additional notice through our website or via email to the extent required by applicable law.

Your continued use of our website or services following the posting of changes constitutes your acknowledgement of such changes. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your data protection rights, please contact us using the information provided below. We are committed to addressing your privacy enquiries promptly and transparently, and we will respond to all verified requests within the timeframes required by applicable law.

You may also contact the Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about how your personal data is being handled.