Terms of Service

Welcome to TD Helpmate LLP. These Terms of Service ("Terms") govern your access to and use of the services, products, website, and any related content provided by TD Helpmate LLP ("Company," "we," "our," or "us"), a limited liability partnership registered in England and Wales under company number OC454396, with its registered office at 71‑75 Shelton Street, London, WC2H 9JQ, United Kingdom. By engaging with our services, browsing our website, or purchasing any service package, you agree to be bound by these Terms in their entirety. If you do not agree to any provision contained herein, you must refrain from using our services and discontinue access to our website immediately.

These Terms constitute a legally binding agreement between you ("Client," "you," or "your") and TD Helpmate LLP. We reserve the right to update, modify, or replace any part of these Terms at our sole discretion. Any changes will be posted on this page with an updated effective date. Your continued use of our services following such changes constitutes acceptance of the revised Terms. We encourage you to review this page periodically to stay informed of any updates.

1. Overview of Services

TD Helpmate LLP provides digital advertising management and e‑commerce scaling consultancy services. Our service offerings include, but are not limited to, the following areas of engagement:

Digital Advertising Management: We offer strategic planning, setup, optimisation, and ongoing management of digital advertising campaigns across platforms including, but not limited to, Google Ads, Meta Ads, and other paid media channels. This includes keyword strategy, geographic segmentation, bid management, Quality Score optimisation, conversion tracking, and performance reporting tailored to the Client's specific business objectives.

E‑Commerce Scaling Consultancy: We provide advisory and hands-on support for businesses seeking to scale their e‑commerce operations. This includes store architecture and platform strategy, product catalogue optimisation, landing page design guidance, conversion rate optimisation, multi-channel sales strategies, and operational workflow improvements.

Lead Generation Services: We design and implement lead generation systems for service-based businesses, including campaign structure, landing page deployment, call tracking and attribution, geographic targeting, and performance analysis to maximise return on advertising spend.

Performance Analytics and Reporting: We provide data-driven performance dashboards, regular reporting, and strategic insights to help Clients understand campaign effectiveness, identify growth opportunities, and make informed business decisions based on measurable results.

Strategic Consultancy: We offer broader business consultancy sessions covering digital strategy, market positioning, competitive analysis, and growth planning as they relate to digital advertising and e‑commerce operations.

The specific scope, deliverables, timeline, and pricing for each engagement are defined in individual service agreements, proposals, or order confirmations provided to the Client prior to the commencement of work. In the event of any conflict between these Terms and a specific service agreement, the terms of the specific service agreement shall prevail to the extent of the inconsistency.

2. Eligibility and Account Responsibilities

By engaging with TD Helpmate LLP, you represent and warrant that you are at least eighteen (18) years of age, or the age of legal majority in your jurisdiction, whichever is greater. You further represent that you have the legal capacity and authority to enter into these Terms, whether on your own behalf or on behalf of the entity you represent. If you are entering into these Terms on behalf of a company, organisation, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms.

You are responsible for maintaining the confidentiality of any account credentials, login information, or access codes provided to you in connection with our services. You agree to notify us immediately of any unauthorised use of your account or any other breach of security. TD Helpmate LLP will not be liable for any loss or damage arising from your failure to protect your account information.

You agree to provide accurate, current, and complete information when engaging with our services, and to update such information as necessary to maintain its accuracy. Providing false, misleading, or incomplete information may result in the suspension or termination of your access to our services.

3. Client Obligations and Cooperation

The success of our engagements depends significantly on the active participation and cooperation of the Client. By engaging our services, you agree to the following obligations:

You will provide all necessary information, documents, data, and access required for us to perform our services in a timely and complete manner. This includes, but is not limited to, access to advertising accounts, analytics platforms, e‑commerce platforms, product feeds, creative assets, and any other materials reasonably requested by our team.

You will designate a primary point of contact who has the authority to make decisions, provide approvals, and communicate on behalf of your organisation throughout the duration of the engagement. Delays caused by the Client's failure to provide timely feedback, approvals, or requested materials may result in adjusted timelines and, in some cases, additional fees.

You will attend all scheduled meetings, workshops, and review sessions as agreed upon in the engagement plan. Repeated no-shows or cancellations without reasonable notice (defined as at least 48 hours prior to the scheduled session) may result in the forfeiture of the scheduled session without refund or rescheduling.

You acknowledge that our services are based on the information you provide to us and the assumptions we develop collaboratively. We are not responsible for outcomes that result from incomplete, inaccurate, or misleading information provided by the Client, nor for the performance of third-party platforms, algorithms, or market conditions beyond our control.

4. Fees, Payment Terms, and Billing

All fees for our services are outlined in the applicable service agreement, proposal, or order confirmation. Unless otherwise specified, all fees are quoted and payable in Pounds Sterling (GBP). Payment is due according to the schedule specified in the applicable agreement, which may include upfront payments, milestone-based payments, or recurring billing arrangements.

We accept payment via bank transfer, credit card, debit card, and other payment methods as specified at the time of purchase. All card payments are processed through secure third-party payment processors. TD Helpmate LLP does not store your complete credit card information on our servers.

Late payments may be subject to statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998 at a rate of 8% above the Bank of England base rate, calculated on the outstanding balance from the date payment was due, plus a fixed sum compensation charge as prescribed by the Act. We reserve the right to suspend or terminate services if payment is not received within fifteen (15) days of the due date, following written notice to the Client.

All fees are exclusive of Value Added Tax (VAT) and any other applicable taxes or duties. Where VAT is chargeable, it will be added to our invoices at the prevailing rate. You are responsible for paying all applicable taxes and charges associated with your purchase of our services. Where the reverse charge mechanism applies (for example, for services supplied to VAT-registered businesses in certain jurisdictions), this will be stated on the invoice and the Client will be responsible for accounting for VAT in their jurisdiction.

5. Intellectual Property Rights

All content, materials, methodologies, frameworks, templates, tools, and deliverables created by TD Helpmate LLP in the course of providing services, including but not limited to campaign structures, strategic plans, performance reports, landing page designs, and written recommendations ("Deliverables"), are the intellectual property of TD Helpmate LLP unless explicitly stated otherwise in a written agreement.

Upon full payment of all applicable fees, TD Helpmate LLP grants the Client a non-exclusive, non-transferable, worldwide licence to use the Deliverables for the Client's internal business purposes. This licence does not include the right to resell, sublicence, distribute, or publicly display the Deliverables without prior written consent from TD Helpmate LLP.

TD Helpmate LLP retains the right to use generalised knowledge, skills, experience, ideas, concepts, know-how, and techniques acquired or developed during the course of any engagement. We also retain the right to use anonymised and aggregated data derived from our engagements for the purpose of improving our services, conducting research, and developing new tools and methodologies.

You grant TD Helpmate LLP a limited, non-exclusive licence to use your company name, logo, and a brief description of the engagement for the purpose of marketing, case studies, and portfolio presentations, unless you explicitly opt out of this permission in writing.

6. Confidentiality

Both parties acknowledge that during the course of the engagement, they may receive or have access to confidential and proprietary information of the other party ("Confidential Information"). Confidential Information includes, but is not limited to, business plans, financial data, customer lists, trade secrets, technical information, marketing strategies, advertising performance data, campaign configurations, and any information designated as confidential by the disclosing party.

Each party agrees to hold the other party's Confidential Information in strict confidence and not to disclose, publish, or otherwise disseminate such information to any third party without the prior written consent of the disclosing party. Each party shall use the other party's Confidential Information solely for the purpose of fulfilling its obligations under these Terms and the applicable service agreement.

The obligations of confidentiality shall not apply to information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed by the receiving party without reference to the Confidential Information; or (d) is required to be disclosed by law, regulation, or court order, provided that the receiving party gives the disclosing party prompt notice of such requirement to the extent legally permitted.

The confidentiality obligations set forth in this section shall survive the termination or expiration of these Terms and any related service agreement for a period of three (3) years.

7. Limitation of Liability

Nothing in these Terms shall limit or exclude either party's liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under applicable law.

Subject to the above, to the maximum extent permitted by applicable law, TD Helpmate LLP, its members, officers, employees, agents, and affiliates shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses, arising out of or in connection with these Terms or the use of our services, regardless of whether such damages are based on warranty, contract, tort, strict liability, or any other legal theory, and regardless of whether TD Helpmate LLP has been advised of the possibility of such damages.

In no event shall TD Helpmate LLP's total aggregate liability arising out of or related to these Terms or any service agreement exceed the total fees paid by the Client to TD Helpmate LLP during the twelve (12) month period immediately preceding the event giving rise to the claim. This limitation applies regardless of whether the liability is based on breach of contract, tort (including negligence), strict liability, or any other legal or equitable theory.

TD Helpmate LLP provides digital advertising management and consultancy services only. We do not guarantee any specific business outcomes, revenue targets, return on advertising spend, or traffic volumes. Our recommendations are based on our professional judgement and the information available to us at the time of the engagement. Business outcomes are inherently uncertain and depend on numerous factors beyond our control, including platform algorithm changes, market conditions, competitive dynamics, and team execution.

8. Disclaimers

Our services are provided on an "as is" and "as available" basis. TD Helpmate LLP makes no representations or warranties of any kind, express or implied, regarding the services, including but not limited to implied warranties of satisfactory quality, fitness for a particular purpose, or compliance with description.

TD Helpmate LLP does not warrant that our services will meet your specific requirements, that our services will be uninterrupted, timely, secure, or error-free, or that the results obtained from the use of our services will be accurate, reliable, or complete. Any reliance you place on the information or recommendations provided through our services is strictly at your own risk.

Nothing in our services constitutes legal, financial, tax, or investment advice. While we may provide guidance on topics related to digital advertising, e‑commerce operations, and business strategy, such guidance is provided for informational and strategic purposes only. You should consult with qualified professionals in the relevant fields before making any legal, financial, tax, or investment decisions.

9. Indemnification

You agree to indemnify, defend, and hold harmless TD Helpmate LLP, its members, officers, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of our services; (b) your breach of these Terms or any applicable service agreement; (c) your violation of any applicable law, regulation, or third-party right; (d) any content, data, or information you provide to us in connection with our services; or (e) any claims arising from advertising content approved or supplied by you.

10. Termination

Either party may terminate an engagement by providing written notice to the other party in accordance with the termination provisions set forth in the applicable service agreement. In the absence of specific termination provisions, either party may terminate an engagement by providing thirty (30) days' written notice to the other party.

TD Helpmate LLP may terminate or suspend your access to our services immediately, without prior notice or liability, if you breach any material provision of these Terms or any applicable service agreement. Upon termination, your right to use our services will cease immediately, and you must promptly return or destroy any Confidential Information of TD Helpmate LLP in your possession.

Termination of services does not relieve the Client of the obligation to pay for services rendered prior to the effective date of termination. Any fees due for work completed prior to termination shall remain payable in accordance with the original payment terms.

Upon termination, TD Helpmate LLP will, where reasonably practicable and subject to payment of all outstanding fees, provide the Client with reasonable access to export campaign data, reports, and other Client-specific materials created during the engagement.

11. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of England and Wales. The parties agree that any dispute, controversy, or claim arising out of or in connection with these Terms, or the breach, termination, or invalidity thereof, shall first be attempted to be resolved through good-faith negotiation between the parties for a period of not less than thirty (30) days.

If the dispute cannot be resolved through negotiation, either party may refer the dispute to mediation in accordance with the Centre for Effective Dispute Resolution (CEDR) Model Mediation Procedure. The mediation shall take place in London, England.

If the dispute is not resolved through mediation within sixty (60) days of the mediator's appointment, either party may commence proceedings in the courts of England and Wales, which shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or Confidential Information.

12. General Provisions

Entire Agreement: These Terms, together with any applicable service agreements, proposals, and order confirmations, constitute the entire agreement between you and TD Helpmate LLP with respect to the subject matter hereof and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral.

Severability: If any provision of these Terms is held to be unenforceable or invalid by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

Waiver: The failure of TD Helpmate LLP to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by TD Helpmate LLP.

Assignment: You may not assign or transfer these Terms or any rights or obligations hereunder without the prior written consent of TD Helpmate LLP. TD Helpmate LLP may assign these Terms freely without restriction.

Force Majeure: Neither party shall be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, pandemics, epidemics, strikes, platform outages or policy changes by third-party advertising or e‑commerce platforms, or shortages of transportation, facilities, fuel, energy, labour, or materials.

Notices: All notices required or permitted under these Terms shall be in writing and shall be deemed to have been duly given when delivered personally, sent by recorded delivery post, or sent by email to the addresses specified below.

Third-Party Rights: A person who is not a party to these Terms shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.

13. Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us using the information provided below. We are committed to addressing your enquiries promptly and thoroughly.